This year, we wanted to create a positive Christmas experience for WestJets guests. We also wanted to expand the experience over a series of weeks instead of just doing one event.  To achieve these objectives, we hosted 12 surprise events in 12 days, all broadcast live to WestJet’s Facebook page. We gave everyone a chance to vote on elements of the live events and watch the surprises unfold live.

Here’s the final result of everyone’s efforts. Hope it helps put you in the Christmas spirit!

Link to video - www.youtube.com/watch?v=8WClHblmnD8

​2018 Shorty Awards 
Gold - Facebook Partnership  - 12 Flights of Christmas 
​​
2018 Reggie Awards, Chicago (Best in Brand Activation)
Gold - Content Marketing - 12 Flights of Christmas
Gold - Influencer Integration - 12 Flights of Christmas