This is DAZN (Pronounced Da-Zone) a sports streaming platform that's now in Canada. Our first projects was a massive Union Station take over. Instead of sifting through hundreds of different posters, videos and wraps - just watch the case study video!
Link to video - youtu.be/cFWJ_-rTJ9o
For a buy in Cineplex, we were tasked with finding a way to promote DAZN to movie goers. Our favourite thought was to fuse movies and sports together to create the ultimate movie posters and trailers. It was a fan favourite around the office and even with the Canadian client. However, the head client based in the UK wasn't comfortable with veering off brand standards even a little bit, so it unfortunately died.
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On the left is what we wanted to create.
Movie Trailer (edited by me - excuse the FPO end frame)
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On the right is what was created
Ad that was chosen
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And when something you love dies, you hold a vigil. This was my way of lightening the mood after the death of the project.
Steve Nash really likes the Tottenham Hot Spurs. Steve Nash also really likes money.
Here he is selling his soul if you're into in that sort of thing.
Here he is selling his soul if you're into in that sort of thing.
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